Going through old documents in an attempt to clean my source control archive, I found the original 5 page Extreme Blogging document written in January 2006. It is funny how this exact idea matured in the minds of so many people within a few months from each other. The majority of the document is still confidential as it describes ideas and use cases that were not yet “discovered” by others or at least not yet made public (which is more likely). But I thought it would be cool to post the introduction – which was the first thing I wrote and how this adventure started.
The combination of Instant Messaging, Web Directories, and Blogs together can produce a new communication format which can be described as Instant Broadcasting, Extreme Blogging, or Messages On Demand. The idea is simple, allow people to open channels and send instant messages through them. Anyone interested can subscribe and receive these live broadcasts via a dedicated client application, existing messaging solutions (email, IM, SMS), or by going to a web page for the messages archive.
Channels can be created for many applications but the ones to attract users initially will be those in the Extreme Blogging category. Live streaming of quick text messages from the mind of individuals sharing their opinions, ideas, or gossip. The information can be very general such as celebrity gossip and political rumors, or group specific like office or high school gossip. The ability for one individual to feed unlimited number of anonymous subscribers with instant messaging speed will transform the way gossip and rumors are spread online.
The platform can be used for any kind of message distribution to open or close groups of users. They can be free or paid, public or private, or any other desired restriction. Web sites can open channels to page users when a new update is posted (both commercial sites or family albums). News can be distributed on a complex hierarchy of channels and allow users to select the exact subscription they want. Friends can create multi-participants conversations without having to create ones by inviting people repeatedly.